Lena Allouche is the Director of Business Development for Harness, a holistic wealth platform based in New York City.

After spending over a decade in leadership roles in the financial services industry, Lena understands the need for comprehensive wealth planning and the important role that advisors play in the lives of their clients. Her passion is helping advisors reach their professional potential through practice management, training, and business development.

In her previous roles, Lena has been responsible for the growth and development of countless financial services professionals and working with clients in all areas of financial planning. She is a wealth of knowledge in the world of finance regarding cash flow analysis, risk management, retirement planning, wealth accumulation, tax management, and estate planning strategies.

Apart from her work in the financial services industry, Lena is actively involved in serving her community. She currently sits on the Executive Board of Directors for The Women’s Resource, a 501(c)(3) organization that strives to help women and girls make choices towards becoming independent, productive, and financially stable. Lena is the Houston, Tx. Chapter President of the National Association of Insurance and Financial Advisors (NAIFA); elevating her commitment to the financial services industry through advocacy. Lena has previously served on the Executive Board of Directors for Friday Harbour, a 501(c)(3) organization that provides temporary housing for families and patients receiving cancer treatment in the Texas Medical Center. Additionally, Lena was the Chairman Elect for Graduate Growth Group and led the organization’s soft-skills development program. She is a member of the Greater Houston Hispanic Chamber of Commerce Foundation’s Emerging Leaders Institute as well as a member of the United Way’s Project Blueprint class XXXVII; both programs designed to showcase Houston’s prospective leaders in the business and not-for- profit spaces. Lena is an advocate for women’s financial literacy and donates her time speaking to women and girls to educate them on the importance of financial stability.

Lena earned a Bachelor of Arts in Finance from the C.T. Bauer Honors College of Business at the University of Houston with certifications in Risk Management and Insurance and Sales, and a Master’s Degree in Psychology from Pepperdine University. At Pepperdine, she focused on Industrial Organizational Psychology, Behavioral Principles & Theories of Learning, and Social Psychology.